As usual, Nothing never stops teasing its next model, Nothing Phone (2). The company, although very young, manages to create a lot of hype around itself, no doubt thanks to its ability to reveal small information in the weeks leading up to a launch.
The Nothing phone (2), the brand’s second smartphone, will obviously be a cornerstone of its strategy, so it is no exception in this communication strategy. Carl Pei, co-founder of the brand, announced to Forbes magazine that his “iPhone challenger” will be released next July. He has confirmed that it will be a global launch, so we can expect this smartphone around July, even in Italy.
A highly strategic exit
More importantly, Forbes’ pick wasn’t insignificant for this announcement, as Carl Pei announced that the phone (2) will be available in the US at the same time as the rest of the world. This was not the case for Nothing (1), which took months to arrive, despite the enthusiasm of the press and of many overseas Tech influencers.
The co-founder of the brand has indicated that the American market has been very important for the company’s success and wants to be a real alternative to the iPhone. He recalls that in the United States the iPhone dominates the sector to a much greater extent than in Europe, with a market share of almost 65%. That an Android manufacturer wants to challenge the apple brand on its own turf is therefore a big bet.
Carl Pei took the opportunity to confirm a number of rumours. He mentioned a 4700mAh battery, which is 200mAh bigger than the phone (1). The SoC has once again been confirmed, it will in fact be the Snapdragon 8+ Gen 1. Carl Pei was able to express himself on the choice not to opt for a Snapdragon 8 Gen 2.
He explained that it was a “proven processor”, “thoroughly tested and continuously optimized through numerous updates since its launch”. He explained that the chip will provide high-end performance without costing too much.
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