LGa multinational consumer electronics company, presented its new company logo. The brand now features a flatter graphic that takes on a lighter shade of red, dubbed “LG Active Red”.
The claim of the brand Life’s Good it will be used more widely within branding and product packaging, and also features a new typeface.
The rebranding aims at a more “dynamic and youthful” look with the aim of reinventing its brand identity, so as to reach a wider and younger target.
Having a strong and consistent brand strategy – said William Cho, CEO of LG Electronics – allows us to better communicate our value proposition and our unique identity, which harmoniously blends innovation and warmth. With the new brand strategy, LG aims to become an iconic brand that resonates with consumers across generations and places.
The new LG logo will be brought to the web with greater dynamism and movement, so as to create a distinctive character capable of expressive movements: the symbol will in fact be able to perform eight unique movements, including nodding, turning and winking, greeting customers with a friendly smile or moving to the music in a witty way.
var aepc_pixel = “pixel_id”:”446279859694524″,”user”:,”enable_advanced_events”:”yes”,”fire_delay”:”0″,”can_use_sku”:”yes”,
aepc_pixel_args = [],
aepc_extend_args = function( args )
if ( typeof args === ‘undefined’ )
args = ;
for(var key in aepc_pixel_args)
args[key] = aepc_pixel_args[key];
return args;
;
// Extend args
if ( ‘yes’ === aepc_pixel.enable_advanced_events )
aepc_pixel_args.userAgent = navigator.userAgent;
aepc_pixel_args.language = navigator.language;
if ( document.referrer.indexOf( document.domain ) < 0 )
aepc_pixel_args.referrer = document.referrer;
!function(f,b,e,v,n,t,s)if(f.fbq)return;n=f.fbq=function()n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments);if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.agent="dvpixelcaffeinewordpress";n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
fbq('init', aepc_pixel.pixel_id, aepc_pixel.user);
setTimeout( function()
fbq('track', "PageView", aepc_pixel_args);
, aepc_pixel.fire_delay * 1000 );(function(d, s, id)
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.6&appId=1112756422078655”;
fjs.parentNode.insertBefore(js, fjs);
(document, ‘script’, ‘facebook-jssdk’));
/cloudfront-us-east-1.images.arcpublishing.com/gray/TLDFHHN45JFJ5KF7MSGGRNEASE.jpg)
/cloudfront-us-east-1.images.arcpublishing.com/gray/X2HJMSYAHBHHLKHQTYUJ5V2ADM.jpg)
/cloudfront-us-east-1.images.arcpublishing.com/gray/YDOHZDOXIRIA3CVGNO7F26EPOA.jpg)
/cloudfront-us-east-1.images.arcpublishing.com/gray/ZCLZEURSABFBBJNKAI4ZVDBFBQ.png)
/cloudfront-us-east-1.images.arcpublishing.com/gray/KEC3WWLIRBC5PM44R3EIAGE63Q.png)
/cloudfront-us-east-1.images.arcpublishing.com/gray/YHRUN27U65DSTJWDVCKRUHOJGY.jpg)
/cloudfront-us-east-1.images.arcpublishing.com/gray/6L6MOH2K6VF7ZBD3QKGVOQ6VSA.jpg)
