(NEXSTAR) – After establishing itself as a global leader in the production of coffee and-Donut space for the past 70-plus years, Dunkin’ is finally ready to take the next logical step in the evolution of its menu.
They add tacos.
Dunkin’s new Breakfast Tacos will be available at locations nationwide starting Wednesday morning, the chain announced earlier in the day. The new items are the latest to join Dunkin’s existing breakfast menu, which includes donuts, breakfast sandwiches, bagels, hash browns and a “wake-up wrap” served in a folded tortilla, which already looks a lot like a breakfast taco.
“These tacos are without a doubt one of the tastiest savory items we’ve launched at Dunkin’,” said Jill McVicar Nelson, Dunkin’s Chief Marketing Officer, in a press release. “We’re thrilled that guests can try them and discover their new favorite meal to fuel their day, whether they’re looking for a delicious breakfast or afternoon snack.”
Dunkin’s new Breakfast Tacos come in two varieties – with or without bacon – and come with scrambled eggs, melted white cheddar, roasted corn and lime crema. Each taco also comes in a “handy Dunkin’ taco holder.”
The tacos, which come in orders of two, are available during all hours for a limited time, according to Dunkin’. Suggested retail prices are $2.59 (without bacon) or $2.99 (with).
News of Dunkin’s newest breakfast item comes less than two months after Taco Bell reported strong fourth-quarter earnings driven largely by breakfast sales, Nation’s Restaurant News registered. In particular, breakfast transactions saw a 9% increase over the previous quarter – a boost Taco Bell attributed to an ad campaign featuring “Saturday Night Live” cast member Pete Davidson.
Taco Bell breakfast menu includes burritos and quesadillas made with combinations of eggs, cheese, steak, bacon or sausage, among others. Breakfast tacos, which they have previously offered in the chain, they are not currently on the national menu.