A small family business looks to rebuild after a devastating fire ripped through Kailua property

HONOLULU (HawaiiNewsNow) – Jim Titcomb founded Puna Noni Naturals 23 years ago.

A massive fire destroyed his family business on Friday.

“I hope our customers … will be understanding and patient as they try to rebuild their businesses,” he said.

Titcomb said her grandmother taught her how to make bread syrup and used to give it to them as a child when they were sick.

“It felt like it was part of my legacy, and it also helped a lot of people around the world,” Titcomb said.

“People have been ordering our bread juice and we are getting feedback that it has helped them with physical ailments and health problems.

Titcomb added that his entire family worked in the business, including his two daughters.

“We have customers who have been ordering from us for 20 years,” he said.

The fire started just before 4pm on Friday and dozens of firefighters responded.

Authorities said one firefighter was injured in the incident and was released in good condition.

Titcomb, a Honolulu firefighter, is grateful for the response.

“I know the sacrifices and sacrifices that firefighters have, and I want to express my condolences to the firefighters who were injured while on the job here,” Titcomb said.

The family said they are looking to relocate their business.

“I feel bad that we might not be there for them,” Titcomb said.

A GoFundMe was established to assist the family in their recovery efforts.

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