Jennifer Coolidge Makeup Talks Elf Super Bowl Ad

Jennifer Coolidge is the most beautiful It Girl! The actress wowed us in the first Super Bowl commercial for elf Cosmetics.

In the ad, which debuted in full during the game on Sunday, February 12, White Lotus star, 61, proved the viral power of a cosmetic brand Power Grip Primer. The clip begins with Coolidge opening a package from an elf to find a favorite product. The Legally Blonde The star then tested the gooey liquid, praising the item for looking like a “baby dolphin”.

“This primer sure is tacky,” Coolidge continued as she realized the product seemed to act like glue. Within seconds, the Massachusetts native found herself in trouble as the primer made everything stick to her, including her cell phone. “Hi, can you hold on for a second,” she said to someone as she tried to break free of the tight hold.

“Yeah, that’s a really good fit,” Coolidge admitted at the end.

Make-up artist to the stars of Watcher Francesca Tolot opened to Us Weekly about glamming up the Coolidge for a commercial — and confirmed that the Power Grip Primer is all it’s cracked up to be.

“When you’re prepping for a film shoot, it’s so important to use makeup that has long-lasting benefits so you don’t have to stop filming to retouch every few minutes,” Tolot told Us . “My No. 1 tip is to prep your complexion and apply a gel-based primer, such as Power Grip Primer, that will adhere to your makeup for long-lasting results. I especially love that the Power Grip Primer has added skincare benefits like hyaluronic acid, which keeps skin extra hydrated even under foundation.”

In addition to going in with primer, the beauty guru applied elf’s Halo Glow liquid filter and O Face satin lipstick in the shade Talk Dirty as Coolidge “likes her skin to look ultra-dewy, but not oily or greasy.”

To also achieve a soft, glossy look, Tolot explained, “My biggest tip is to let each layer dry before layering anything else on top. From skincare to primer and foundation, I leave at least a minute between each application to allow the products to set properly.”

When working with 2 Broke Girls star, Tolot likes to “lean on champagne and rosé.” She continued: “She has a beautiful skin tone that really pops when she incorporates warm tones into her glam palette.”

Tolot added, “Jennifer has a great understanding of beauty and I love that she’s passionate about using cruelty-free vegan products.”