A festival celebrating Asian culture, entertainment comes to the Las Vegas Strip

LAS VEGAS, Nev. (FOX5) – MGM Resorts International announced Wednesday that it will host a music festival and exhibition celebrating Asian culture and entertainment in April.

According to a press release, the “We Bridge” music festival and exhibition will be held at Mandalay Bay Convention Center and Michelob ULTRA Arena on April 21-23.

MGM Resorts says the inaugural event will include a three-day cultural expo and a two-day music festival celebrating Asian entertainment and culture.

According to the release, K-Pop superstars Enhyphen will headline the arena for one night. The group will be joined by music veterans such as Kang Daniel and VIviz, as well as newer artists such as Dreamcatcher, CIX, ONEUS, fromis_9, BE’O and more.

As part of the event, the GRAMMY Museum will also have its own stage on the expo floor for three days of special screenings and question-and-answer panels with music festival performances, and is open to all attendees.

“I am proud to bring a celebration of Asian culture to Las Vegas, one of the most culturally diverse cities and entertainment capitals of the world,” said Alex Kang, CEO of Infinite Prospects Entertainment. “With Asian entertainment growing into mainstream popularity, we wanted to bring more awareness and access to the artists, talents and brands within our community. We’re excited to have K-pop at this year’s We Bridge Music Showcase.” , as the industry continues to grow in influence and popularity. We consider this our humble beginning and aim to build an even bigger scene that broadly represents all of Asia’s talent.”

MGM Resorts says tickets for the first “We Bridge” event are on sale now.

Chris Baldizan, MGM Resorts Executive Vice President of Entertainment, said, “K-Pop has quickly become a global phenomenon, which Las Vegas experienced last year with BTS’s incredible sold-out concerts. The We Bridge event gives us another opportunity to collaborate with Alex Kang and his team to bring diverse music, media, art and fashion experiences to the destination.

For more information on the event, visit: webbridgeexpo.com.

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