7 of the most popular online businesses to start right now
- Many online businesses are easy to start because they require little overhead and are simple to set up.
- The time commitment depends on how much money you want to earn.
- Insider has compiled a list of the hottest online businesses set to launch in 2023.
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A possible recession, continued inflation and continued layoffs cast a shadow of uncertainty about the new year. But career experts have said that by 2023, these factors will lead to more business creation and more side hustles.
These days it’s easier than ever to start your own business or sideline because all the tools you need exist online. In addition, many are free or otherwise affordable. This digital revolution is one of the reasons why 10.5 million Americans have started a business in the past two years.
1. Virtual assistant
With so many digital businesses launched in the past two years, virtual assistants are in high demand. If you are proficient in administrative and operational skills, you can set up a virtual assistant business by promoting yourself to clients such as entrepreneurs and executives.
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2. Vending Machines
Vending machines have become a popular sideline thanks to entrepreneurs on Instagram and TikTok who claim to have made between six and seven figures in annual sales from the vending machines.
Vending machine companies are very attractive because they require minimal investment to get started, require little maintenance to operate, and can ultimately generate passive income if you outsource day-to-day maintenance.
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3. Therapist or trainer
If you’re certified as a therapist, trainer, or yoga instructor, you can quickly turn that into a service business by setting up a website and marketing yourself to gain clients. Mental health and wellness services are in high demand, giving therapists, life coaches and trainers the ability to serve clients online.
4. Advisor or coach
You can also use your expertise to help others build and grow their businesses as a consultant or coach. Start by building a website that highlights how your experience will improve your customers’ businesses.
5. Cleaning company
While there are plenty of service companies that require you to do the manual work, it is possible to start a cleaning business without having to do it yourself. You can set up a website, market your services to potential clients, and then outsource the cleaning to contractors.
6. Resale
Selling clothes, accessories, and homewares on resale platforms like Poshmark, Depop, and Mercari can be an easy side hustle, starting with items you already own. Some entrepreneurs have set up full-time resale businesses, but that requires extra time to find and list inventory.
7. Freelancing
Another way to use your expertise, whether you’re adept at writing pitch decks or creating workflow automation, is to start a freelance business. You can easily set up your profile on websites like Upwork or Fiverr to get customers.

