The owner of Valid Kixx talks about the store robbery

MEMPHIS, Tenn. (WMC) – A robbery cost a Memphis shoe store $100,000.

“I was at home when I got the notification and watched them come into the store,” said Valid Kixx owner Keith Cannon. “They took everything.”

Surveillance video shows 20-30 masked thieves taking their loot through a broken window on Sunday around 9:45 p.m. According to the Memphis Police Department, the damage to the sale alone was $100,000.

The store is also no stranger to break-ins and robberies. Before Sunday’s blitz, the store had been hit three times in the past year. This time, the crooks collected a box of Valid Kixx Christmas toys and made off with children in the Hickory Hill neighborhood at the store. Something that really bothered Hickory Hill native and store manager Brandon Henderson.

“This *** hurts a person. Everything hurts.”

Valid Kixx is more than just a shoe store, Henderson told Action News 5. They also run a program for kids called “J’s for A’s” that allows kids to bring in good report cards in exchange for free shoes. That’s because Valid Kixx aims to be a beacon for kids in Hickory Hill – a safe space to hang out and stay out of trouble.

“Kids can get cold and hit it,” Henderson said. “They can talk to sneakers, watch videos, have conversations,” he said. Children can also play on the store’s PlayStation 5, which was also stolen on Sunday night.

“You don’t have to rob people and steal,” Cannon told Action News 5. “If they wanted to know how to get a store like this, they could come in and I would tell them.”

The store is now open GoFundMe to help fill the charity box that was stolen.

Memphis Police told Action News 5 their investigation is ongoing. They also would not confirm if the crime was related to another high-dollar robbery that happened the same night at the Whitehaven Walmart.

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